Ever wonder where congressmen come from? No? Well, that’s great news for Rex Elsass, who’s built nearly 50 of them from scratch while turning himself into the most powerful Republican operative you’ve never heard of. Jason Zengerle gets a rare look inside the wildest political-strategy shop in America—and discovers the secrets to manufacturing a Tea Party rock star.
5 Advertising Trends for 2018
As we enter the final quarter of 2017, we’re already thinking about how to best advise our clients in 2018. That means getting ahead of the coming year's advertising and marketing trends and ensuring you're prepared for the changes that you can expect in these industries. Read on to find out about the top five trends in 2017 that are predicted to continue into 2018 and beyond.
Six Steps to give your business a boost
If your business plan is more than a handful of pages, you’re in trouble. If your conference calls or regular meetings are over 30 minutes, you’re wasting time. If people favor lots of talk, instead of reviewing text and making decisions, you’ve become a debating society. People love to make the simple, complex. Combat the complexity monster by getting back to basics like: What are we selling and how do we sell more of it? How do we promote more engagement on our social media? How do we improve our internal