The Strategy Group Company

Full Service Political

Commercial Advertising Agency

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DEVELOP


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DEVELOP


Strategy

Every campaign is different.  A winning message begins with research, planning, and a deep understanding of our candidate, goals, and voters.  We build winning long-range advertising plans that ensure message discipline and prepare for attacks.  

 

Polling

Know the score. Our expert pollsters will design and implement a polling strategy that asks the right questions to help you develop messages that move numbers.

Surveillance

Don’t fly blind. We arm our clients with real-time updates on media buys and creative messaging from all players in the race, so we can make the most informed decisions with the most up-to-date information.

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DESIGN


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DESIGN


Copywriting

We believe in the power of storytelling. Our writers are experts in creating emotional responses to make meaningful connections and break through.

 

TV, Web, Radio, and Print

Communication is 90% non-verbal. How you look and sound matters immensely, and our team ensures you are at your best. Our state-of-the-art facilities accommodate our producers, cinematographers, editors, and designers who combine speed with skill.

 

Digital

Be at voters’ fingertips. From websites to social media, e-mail marketing to SEO, we’ll give your campaign a multi-faceted approach to reach voters where they are.

 

Direct Mail

Get your message delivered. Whether it’s a unique issue for a small voter segment or an “under the radar” attack, our designers ensure you are grabbing attention, when voters are grabbing the mail.

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DELIVER


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DELIVER


Targeting and Placement

The best message is worthless if it doesn’t get in front of the right audience. Blending the right mix of traditional and digital media, we plan, buy, analyze, and adjust throughout a campaign to ensure every dollar is spent with strategic precision.

 

Voter Contact

Having a strong ground game can be the difference in a tight race. Through an array of cutting-edge telephone technology, campaigns can pinpoint and connect with voters through automated calls, live calls, texting, or TeleForums.