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STRATEGY


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STRATEGY


Every campaign is different.  A winning message begins with research, planning, and a deep understanding of our candidate, goals, and voters.  We build winning long-range advertising plans that ensure message discipline and prepare for attacks.  

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SCRIPTWRITING


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SCRIPTWRITING


We believe in the power of storytelling and creating emotional responses to make meaningful connections.  Our team of scriptwriters are committed to the art of communication and are always finding new ways to break through the clutter.   

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PRODUCTION


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PRODUCTION


Communication is over 90% non-verbal.  How you look and sound matters immensely, and our team ensures you are at your best.

Our state-of-the-art facilities accommodate our talented cinematographers, editors, motion graphic designers, and audio engineers who combine speed with skill.  They have over a century of combined professional experience and have produced thousands of television, web, and radio ads for political, as well as national corporate clients.

From script to screen, we have the in-house talent and technology to produce the finest creative work in the nation.   

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MEDIA PLACEMENT


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MEDIA PLACEMENT


The best message is worthless if it doesn’t get in front of the right audience.  We plan, buy, analyze, and adjust throughout a campaign to ensure our clients are getting the maximum exposure for their dollars. 

Our team digs deep into the data to build plans that reach the voters you need to win.  We crunch the numbers using internal polling, the latest in demographic analysis, and viewership information.  We utilize TV, web, radio, outdoor, and print to craft the right media mix to engage voters and ensure every dollar is spent with strategic and tactical precision. 

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SURVEILLANCE


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SURVEILLANCE


If you don’t know what your opponents and allies are airing, where they are airing it, and how much they are paying, you are flying blind.  We arm our clients with real-time updates on media buys and creative messaging from all players in the race, so we can make the most informed decisions with the most up-to-date information.

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DIRECT MARKETING


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DIRECT MARKETING


Having a strong ground game can be the difference in a tight race.  Through an array of cutting-edge telephone technology, campaigns can have direct contact with voters through automated calls, live calls, or TeleForums.  We create a detailed strategy to determine the number of calls and messaging, and after an event, we provide analysis and results.

Our direct marketing tools give you the ability to pinpoint and connect with voters in a way no other technology allows.