The Strategy Group Company

Full Service Political

Commercial Advertising Agency

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KEYS TO VICTORY


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KEYS TO VICTORY


Don't just "get on the air."

Get it right.

Every minute, every dollar, and every word matters.

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TAILOR-MADE STRATEGY


One size doesn’t fit all.

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TAILOR-MADE STRATEGY


One size doesn’t fit all.

 Mike DeWine for Governor – 2018

Facing a tough multi-candidate primary and an even tougher general, Mike DeWine needed a detailed message plan. Planning from Election Day backwards, we developed 2 years of strategy. We bolstered his brand, inoculated against weaknesses, planned attacks, and gave the campaign the tools that made Mike DeWine Ohio’s governor.

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BREAKTHROUGH CREATIVE


First impressions are everything.

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BREAKTHROUGH CREATIVE


First impressions are everything.

Curt Clawson for Congress - 2014

Former Purdue University basketball star, Curt Clawson, was a virtual unknown in Southwest Florida when he ran for Congress. But after he challenged President Obama to a 3-point contest in a Super Bowl ad, half the district knew his name. After a month of positive storytelling, Curt had 86% name ID and was owning 39% on the ballot in a 4-way race, propelling him to a surprise victory.

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RAPID RESPONSE


Elections are races.  If you’re slow – you lose.

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RAPID RESPONSE


Elections are races.  If you’re slow – you lose.

Andy Barr for Congress - 2012

Andy Barr was in a heated re-match to defeat long-time Congressman, Ben Chandler. The Democrats went on the air with a potent attack ad accusing him of having a “criminal record.” But Andy was prepared. Over 2 months earlier, we shot and produced an ad where Andy responded directly to the attack. Using our real-time ad capture service, we discovered the attack ad when it first aired that morning and had our response on the air the same day. We never allowed the hit to gain traction, and Andy became a Congressman.

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UNIFIED VOICE


Sing from the same hymnal.

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UNIFIED VOICE


Sing from the same hymnal.

Bob Latta for Congress – 2018

As a center point for paid communication in Congressman Bob Latta’s re-election campaign, we developed and placed his TV, digital, mail, and radio ads as well as automated calls and social

media. With our in-house team, we were able to seamlessly produce, place, and coordinate nearly all voter contact. It ensured a consistent brand across mediums and saved Bob money and time.

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PINPOOINT TARGETING


Big victories start small.

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PINPOOINT TARGETING


Big victories start small.

John Kasich for Ohio Governor – 2014

Facing a tough re-election bid, we began an early operation focusing on very specific targets, including 56,000 female swing voters. Matching their households to the campaign’s voter file, we launched a 7-month campaign targeting this important demographic long before the fall. Delivering messages on programming and websites with high indexes of these voters, we began with web and radio advertising, and later added broadcast and cable television. We delivered millions of impressions and won this demographic by over 60%.

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STRETCHING DOLLARS


It’s not how much you spend, it’s how you spend it.

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STRETCHING DOLLARS


It’s not how much you spend, it’s how you spend it.

National Republican Senatorial Committee (Cory Gardner for Senate) - 2014

This was a critical race for the National Republican Senatorial Committee (NRSC) to regain GOP control of the Senate. We maximized their resources by placing ad buys early, working directly with stations, using data to find less expensive programming to reach key voter groups, and stayed in constant negotiation with stations to ensure ads aired for the lowest possible rate. We saved $5 million that would have been lost using a traditional buying strategy – and those savings enabled the NRSC to air additional messages and ensure victory for Gardner.