Facing the toughest election of her career, Congresswoman Ann Wagner had $10 million spent to beat her. We maximized their resources by placing ad buys early, working directly with stations, using data to find less expensive programming to reach key voter groups, and stayed in constant negotiation with stations to ensure ads aired for the lowest possible rate.
We saved over a quarter of a million dollars that would have been lost using a traditional buying strategy – and those savings enabled us to air additional messages and bring a victory for Wagner.
