Facing a tough re-election bid, we began an early operation focusing on very specific targets, including 56,000 female swing voters. Matching their households to the campaign’s voter file, we launched a 7-month campaign targeting this important demographic long before the fall.
Delivering messages on programming and websites with high indexes of these voters, we began with web and radio advertising, and later added broadcast and cable television. We delivered millions of impressions and won this demographic by over 60%.
