Army veteran Peter Meijer was making his first run at elected office and was virtually unknown. He needed a show of force to make him a frontrunner in the minds of outside groups, donors, and the GOP base. We placed him on the biggest stage of the year by producing an outside-the-box Super Bowl ad. We built a set and used cutting edge motion-control camera technology to highlight Peter’s life of service and beliefs. Immediately after the ad aired, Peter jumped firmly into first place, moving from 12% to 50% on the ballot – prompting his biggest Primary opponent to withdraw.