The Strategy Group Company

Full Service Political

Commercial Advertising Agency






Rex Elsass

 Founder and CEO

Three votes.

I ran for State Representative in 1986, and I came up 3 votes short of victory. For as long as I could remember, my dream was to be an officeholder – eventually a Congressman. But God had a different plan, and it wasn’t about my dream of being elected but helping thousands of others realize theirs.

I earned my first real paycheck in politics as the Regional Director in Ohio for the Bush/Quayle campaign in 1988. Following the race, I served as Political Director and then Executive Director of the Ohio Republican Party where we designed the blueprint that flipped all of state government from Democrat to GOP in 4 years.

In 1994, I founded The Strategy Group Company in a one room office above my garage. With a phone, computer, and a borrowed fax machine, the company was off the ground.

One of our very first clients was Gulf War veteran, Van Hilleary – who became one of our first Congressional wins and our joyful contribution to the 1994 Republican Revolution. It was just the beginning. For over 25 years, I’ve worked shoulder-to-shoulder with our candidates, developing advertising strategies, guiding them through emergencies, and grinding out victories one vote at a time.

I added to our Strategy Group family talented experts in strategy, scriptwriting, production, media placement, voter contact, digital, polling, and print. I’ve cultivated, developed, and inspired our team, turning our company into the most successful political advertising firm in America. Together, we’ve helped elect 3 Governors, 11 U.S. Senators, and 85 U.S. Representatives along with over a thousand statewide, legislative, and local officials in nearly every state in the union. And we’re just getting started.

Three votes.

Over thirty years ago, they made the difference for me, so today, we can make a difference for our nation and for you.


Ben Yoho


“Diamonds are nothing more than chunks of coal that stuck to their jobs.”

-Malcolm Forbes

I always wanted to be a coal miner. 

Growing up in a small coal town in Eastern Ohio, I wanted nothing more than to follow in my father’s footsteps and work in the mines. But that changed when I saw how national policies were destroying jobs that were a lifeline in my hometown. Since then, it’s been my dream to fight tooth and nail to help everyday Americans. And politics has become my arena.

As President of The Strategy Group Company, I manage the firm’s daily operations, serving as the head of client relations, lead media producer, and director of political strategic planning. But my favorite part of the job is working with the world-class team here. Every day we continue to grow together, never becoming complacent with our success, and always fighting to ensure good men and women are shepherding our nation. 

“As iron sharpens iron, so one person sharpens another.”

-Proverbs 27:17

I have a B.A. in Political Science from Ohio Dominican University, and have served as Executive Director of the Ohio House Republican Organizational Committee, campaign manager for multiple Congressional campaigns, and Victory Director on a Presidential campaign.

When I’m not in the office, you can find me reading, studying history, working on my short game, or hitting the open road on my Harley.

Now then… are you ready to win?


Scott Schweitzer

Chief Operating Officer

I started my career helping candidates tell their stories when I began at The Strategy Group Company in 2000. I’ve served in every stage of the advertising process and have experience at every level of politics. Today, I oversee the financial aspects and operations of our firm and serve many of our legacy clients for statewide office, Congress, legislative caucuses, ballot issues, and third party organizations.

Prior to joining The Strategy Group Company, I worked in Washington, D.C. on grassroots lobbying strategies and public policy issues. When I returned to Ohio, I served as the Executive Director of a successful issue advocacy organization, managed and worked on numerous races, and served at the Ohio State House of Representatives.

In 2011, I was named a “Rising Star” by Campaigns & Elections magazine.

I graduated from Xavier University in Cincinnati, with a degree in Political Science.

Besides politics, my interests include finance and technology policy, playing drums, architecture photography, and traveling with my wife and three daughters. I serve on the board of EdHeads (a nonprofit that provides activities to encourage students to pursue careers in the STEM fields) and serve as President of Fashion Week Columbus (promoting Central Ohio’s booming fashion industry).


Brian Berry

Chief Creative Officer

“Where there is no vision, the people perish…”

-Proverbs 29:18

I help our creative team develop campaign messages that touch the heart, move the mind, and win elections. I advise, mentor, and train our team so they advance our client’s vision.

I’m a storyteller. I believe in telling your story so people know who you are, what you want to do, and why it matters.

“Everybody has a plan – until they get punched in the mouth.”

-Mike Tyson

Life is full of unexpected punches. It’s how you respond and counter those punches that matter. I work to anticipate attacks, develop counter-punches, and get right back on offense.

I’ve been a press secretary, executive director of a state party, regional political director for the Republican National Committee, served as regional political director in two Presidential campaigns, and managed successful races for Governor and U.S. Senator. I put that experience to use in every race.

I served as Creative Director for our company and wrote scores of award-winning ads that helped our clients achieve their dream.

I’m also a founding board member of Citizens United, which won a landmark freedom of speech case in the United States Supreme Court. We spoiled Obama’s day… perhaps life. Nice.

I earned a B.A. in International Studies from American University and reside in weird and wonderful Austin, Texas.

I believe everyone has a right to live in liberty, and that’s why I’ve taught democracy-building programs overseas for activists from Azerbaijan, Egypt, Haiti, Iraq, Jordan, Morocco, Sudan, Syria, Ukraine, and the West Bank and Gaza for the International Republican Institute. Freedom is the solution.

What’s your vision? Let us punch it through.





Alex Tornero

Creative Director

I craft message strategies, lead the ad development process from script to screen, and ensure clear, effective, and creative advertisements for our clients.

I’ve written, directed, and produced thousands of television, web, and radio advertisements for candidates and organizations such as President Donald Trump, Ohio Governors John Kasich and Mike DeWine, former Indiana Governor Mike Pence, U.S. Senator Rand Paul, and Family Research Council.

As a 19 year political vet, I love working for the conservative cause, studying voters, and finding new ways to use the most powerful tool in the world – communication.  I am thankful to work and have fun with a great creative team to make words and ideas come to life.  By leading and collaborating with pre, field, and post production teams, our ads have gained national recognition from major news outlets and have received hundreds of awards.  In 2013, I was named a “Rising Star” in national politics by Campaigns & Elections magazine.

I graduated from Capital University in 2006, earning a B.A. in Sociology with a minor in Political Science (and somehow, I got a job).

Outside of work, I enjoy spending time with my wife and two kids, traveling, biking, photography, patrolling the outfield for my vintage base ball team, and being obsessive, inquisitive, and antagonistically argumentative.  I serve on the board of directors for Citizens for Community Values, Created Equal, and Ohio Right to Life PAC.  Lastly, I’m an annually broken-hearted Cleveland Indians fan on a quest to visit every Major League ballpark. 

I believe by working together, the best political ad is yet to come. 

I’m Alex Tornero, and I approve this message.

Mark Trbovich

Senior Vice President of Post Production



I manage our post-production staff, operations, and workflow and edit TV and web advertisements.

I graduated from The Ohio State University in 1991 and have over 24 years’ experience editing with numerous ad agencies, corporate clients, and political campaigns.  My credits include Ohio Governors John Kasich and Mike DeWine, U.S. Senator John Boozman, and U.S. Senator Rand Paul, as well as Toyota, Victoria's Secret, McDonalds, and The Ohio State University.  

My ability to produce great work and build lasting relationships with my clients has kept me at the top of my craft.  My political ads have made a winning difference for our clients and have been recognized for creative excellence by national ad organizations.

My wife Natalie and I enjoy traveling and spending time with our young active children at fields, diamonds, and courts across Central Ohio.

Scott Myers

Vice President of Production

Senior Director of Photography

I shoot people for a living.  Hopefully in the most beautiful way possible.

I also manage, direct, and organize production services for The Strategy Group Company.  We are visual storytellers, artists and craftsmen, and seek to create images that will have lasting impact for the clients we are blessed to serve, including President Donald Trump, U.S. Senators Rand Paul and John Boozman, Ohio Governors John Kasich and Mike DeWine, former Indiana Governor Mike Pence, and nearly 20% of the Republican majority in Congress.

Other creative credits of mine include a feature-length documentary about comic creator Jeff Smith called “The Cartoonist,” an award-winning short film entitled “After,” and “Aidan5” – a nationally recognized sci-fi web series.

I’m a summa cum laude graduate of Miami University and now live in Hilliard, Ohio with my wife, Steffanie, our kids, Jordan and Joshua, a smiling fox, several droids, and entirely too many books.  You can also find me in the percussion section of the Grove City Community Winds, and on Instagram: rhythm_of_light.

Keep looking forward to the next great adventure, because in the world of 30-second storytelling, image is everything.

Demo Reel

Sean Ivory

Motion Graphics Designer

I love to make stuff move. 

I do not like anything to be static. 

I really do not like static cling or Velcro. 

I especially enjoy my kayak moving down a river or up a creek. 

I like to run in the woods, on city streets, or even in a park but not on a treadmill. 

I enjoy seeing an aging poster peeling off a brick wall, leaves falling off trees, birds flying, dogs running, and clouds passing.

Speaking of clouds, I use a bunch of applications on the Adobe Creative Cloud – After Effects, Premiere, Photoshop, Illustrator, etc.  

I also use Autodesk Maya to create 3D animation.  Mayans did not use wheels or beasts of burden to transport goods over their vast road system, they did however use canoes.

One of my favorite movies is “The Big Lebowski,” and though it focuses on bowling, and I went to Bowling Green State University, I am not a good bowler.

Clients I have worked for in the past include numerous automotive companies and dealers, high-end retailers and numerous fashion brands we all are familiar with.  I have won Emmy awards for TV show animation and also set design. 



Sean Amann

Audio Editor & Sound Designer

I add the whooses, swooshes, hits, zips, bings, bangs, music (positive and negative), and voices to nearly every ad The Strategy Group Company produces (even the award-winning ones).  

A 1995 graduate of Ohio University, I began working in the music industry, then moved on to commercial production, where I’ve honed my skills since 1998.  

I understand the business-side of things after going freelance in 2003, then helping to build the studio at The Strategy Group  where I launched Brick Audio in 2007, and continue working here today.  

With the talented crew I’m surrounded with at The Strategy Group Company, I’m fortunate to get to work on some of the best productions in the business.


Pat Posani


I am an editor.

It still feels kind of strange to say.  When I graduated Xavier University in Cincinnati, Ohio in 2009, I knew I wanted to spend time crafting and refining videos for a living.  

As a student at a Jesuit school like Xavier, it made sense to minor in Theology and Italian just in case the whole artist life didn’t exactly pan out.  But since the Pope doesn’t need many ads cut, I joined the Strategy Group Company in 2011.

After joining The Strategy Group team, I’ve been fortunate to edit ads that have been viewed all over the country (and in some cases, internationally).  Ads I’ve edited have been featured on Fox News, The Daily Show, the Colbert Report, and many news outlets all over the country.

Outside of shaping the political landscape of America, I love puns, being a craft beer nut (pun fully intended), going to concerts, quoting Arrested Development, and rooting for my favorite teams at sporting events.

I am an editor. Yeah, I think I can get used to saying that.


Nathan Slonaker

Senior Producer

I write, direct, and produce compelling messages that capture attention and win elections.

In my 14-year career, I’ve worked with campaigns and corporations big and small, from state caucuses in Ohio, Minnesota, and Kentucky, to the NRCC. My ads have helped elect judicial candidates, Secretaries of State, and several members of Congress. 

Prior to (re)joining the company, I operated my own political communication shop, managing communication campaigns end to end: from managing budgets and political strategy, to media placement and crisis communication. I first cut my teeth in politics in the Ohio House of Representatives working for Speaker Bill Batchelder , gaining a deep understanding of the issues and policies that shape political campaigns and political messaging. 

And a few years back, I even ran for office myself, serving two, 4-year sentence terms on my local board of education. (It’s a mistake I’ll never make again.)

In my spare time, I sit on the Nationwide Children’s Hospital Development Board and am the co-founder and current president of Ciao, a young professionals’ group in Columbus that seeks to engage and connect our members with international affairs, exchanges, and hosting opportunities. 

I live in beautiful, sunny Columbus with my wife, Cecilia, and son. Together, we run Columbus’s newest and hottest local bakery, “Solo Merengues.”

#Capital University #Entrepreneur #Catholic #Podcasts #Squash #OhioStateBuckeyes #ClevelandIndians #ClevelandBrowns


Nicholas Bertrand

Junior Writer and Producer

I am a Junior Writer and Producer. I am a current history major at Capital University and am looking to make my own mark on history.  My love of politics began at an early age and truly took off during the 2016 election cycle.  I was a volunteer for future President of the United States, Donald Trump, and loved working to make a difference through politics. 

In 2018, I joined TSGco, and helping good conservatives fight to win has been a dream come true.  I’ve written and produced hundreds of ads ranging from local elections to nationwide campaigns. Seeing our messages reach millions of Americans continues to amaze and inspire me every day.  I’m excited for what the future holds, and I’m glad I go to work every day with some of the best in the business.

In my downtime, I enjoy hiking and camping with friends outdoors, and watching movies and reading historical biographies indoors.  Every Sunday, you can find me cheering on the Cleveland Browns through thick and thin.





Vice President of Media Placement

Brant Fink

Vice President of Media Placement


With over 20 years of media research, buying, and planning experience, I have worked on hundreds of campaigns including Congressional, Senatorial, Gubernatorial and Presidential campaigns.  This understanding has equipped me with the skills and insight essential to turn my expertise into a strategic advantage for our firm and our clients. 
I graduated from the Ohio State University and the Cleveland-Marshall College of Law.  When away from the heat of a campaign, I enjoy spending as much time as possible on two wheels, in the woods with my English Setter or simply relaxing with my wife.


Hartwell Marable

Senior Analyst and Media Buyer

After my dreams of being an NHL hockey player faded out in beautiful Manitoba, I attended the Ohio State University to pursue Political Science. My first job in politics was with my local Congressman, Steve Stivers, and I never looked back. From there I began volunteering and working on various campaigns throughout Central Ohio.
Upon graduation, I joined a top Government Affairs firm in Central Ohio to work on public policy and grassroots organization. I began at The Strategy Group Company in 2015, where I serve as a media buyer and market analyst.  I make sure our messages are being viewed by the right audiences, and monitor our opponents' messages as well.
In my free time, I enjoy checking out local restaurants, golfing, and reading F. Scott Fitzgerald short stories.


Anthony Iacovetti

Media Buyer and Competitive Analyst

I work on the media buying and competitive analysis side of our business. As billions of dollars are invested in political media placements each year, accurate tracking of our opponents’ spending and spot capturing play an essential part of a winning campaign. I update our team regarding any new media placements or changes in our opposition’s creative strategy. 

The most rewarding part of my job is seeing our work in action. When I see our candidates’ ads on television after a long week of work, I am proud to have been a part of helping them reach millions of voters. During the 2018 Election Cycle, I recall listening to the radio on my way to The Gooding House and hearing the first spot I placed – I was grinning ear to ear for the remainder of the drive. 

I graduated from Ohio Wesleyan University in 2018 with a B.A. in Finance and a minor in Comparative Literature. During my time in college, I served as President and Lead Portfolio Manager of our Investment Club.

In my free time, I enjoy exploring the great outdoors on my cross country skis and mountain bike.





Brian Osborne

Senior Vice President of Direct Marketing

I manage The Strategy Group’s crack direct marketing team and its clients.  As a veteran political operator I’ve managed, developed, and executed direct marketing programs for hundreds of political campaigns, issue advocacy organizations, governments, universities, and corporations across the United States and Canada.
Through the years, many of our projects have been awarded for creativity, and in 2011, I was selected to the Aristotle “Dream Team” for voter contact — an award that recognizes elite political talent in their field. 

I enjoy working at my motorized standing desk and hope to one day live in a world without email.  You can find me on Twitter retweeting funny memes and .gifs about politics, sports, and The Walking Dead at @briantosborne.


Cheyenne Haines

Senior Operations Specialist

I make phones ring – reaching tens of thousands of people through automated calls, voter ID polling, and tele-townhalls.  I help deliver unique messages directly to people’s homes across the United States, Canada, and beyond. 

I developed a love for the political process in high school, working on various local levy campaigns.  That love carried over into my time at Muskingum University, where I received Bachelor of Arts Degrees in Political Science and Journalism in 2010.  After spending some time in the radio advertising industry, I found my way to The Strategy Group Company in 2013. 

Aside from work, I enjoy spending time with my husband as we tackle surviving life with twin toddlers who amaze me more every day.  A prolonged stay with them in the Neonatal Intensive Care Unit (NICU) has permanently changed my life, giving me a new sense of faith I have never had before.  I am currently working on a project to help families during their NICU stay in the Columbus area and hope to someday expand the project to hospitals across the state.






Andy Ballard

Director of Political Affairs

I do the “bird dogging," which basically means I investigate, research, and advise in regards to federal, state, and local political candidates for the company to recruit.   

My political career began by working on my great aunt’s campaign for Danville Township Clerk at the age of 11.  My pay was $10, free lunch, and a milkshake at the end of the day, kind of a bargain in today’s political world.  This would lead to numerous paid and volunteer positions on federal, state, and local campaigns down the road for me in Illinois, Florida, Oklahoma, and Ohio.

I hold a Bachelor’s Degree in Education from Ohio University.

I had the privilege of serving on the Ohio Young Republicans’ Executive Committee, the last 6 years as National Committeeman, as well as the Belmont County Republican Party Executive and Central Committee.  

In my spare time, I enjoy traveling, barbequing, and watching my favorite sports teams – the Chicago Cubs and the Chicago Bears (hence, not always enjoyable).



Jessica Sanford

Administrative Assistant

As an Administrative Assistant at The Strategy Group Company, I do a little bit of everything. Whether it’s political affairs, client relations, or campaign strategy, I do what's needed when it's needed to ensure client satisfaction and to make sure our team can focus on one goal: winning.  

Prior to joining TSGco, I attended Ohio Wesleyan University, where I graduated summa cum laude with a B.A. in Political Science and International Studies, minoring in Religion and French.  

In a world where young Republican women are few and far between, I proudly stand for the conservative values that I believe have made this country great. My passion for Republican politics took me to D.C. as an intern in the House and Senate, and as a Political Assistant at the NRSC. Being a competitive person, I'm driven by a desire to help candidates fight – and win – and I love every bit of it.

I am an avid HGTV fan, aspiring DIY'er, and in an alternate universe, an elite CIA operative. I spent a year living in France, I love to sing, and I spend too much time watching videos of dogs.






Scott Donnelly, CPA

Chief Financial Officer


I am an accountant here.


Ryan Rodgers

Vice President of the Strategy Group Company

I bring a business mentality and approach to the political industry.  I provide long and short term financial goals and deal with operational aspects of the company.  Working with other Strategy Group executives and managers, I organize and implement current and future business development plans for the firm.

I received my first business experience working with small companies in real estate and investment sectors.  In addition to working in management positions, I’ve served and led on various organizations and policy groups.  After developing a passion for business, I was introduced to politics and got my first start working for a Congressional and Presidential campaign.  At The Strategy Group Company, I make politics a business and have combined my two passions.

Aside from my work, I enjoy playing soccer, riding my Triumph Bonneville, and traveling.


Jorge Sosa

Eastgate Manager



R.J. Richmond

Executive Assistant


As Executive Assistant to the CEO, I’m always ready to help out, and ensure Rex is able to work without distraction. I schedule meetings, help with the day to day operations of the company, and take care of the work behind the scenes. 

I grew up just outside of Detroit, and that’s where my love for Motown was born. More importantly, it’s also where my interest in politics began.  Witnessing the collapse of the automotive industry and the devastation that followed the Great Recession helped me understand how policies can help or hurt a community.  This is what motivates me to make a difference every day.

When I moved to Ohio to pursue a Political Science degree from Denison Univerity, I almost immediately found myself working outside of the classroom. From my sophomore year through graduation day, I made the 45 minute commute to downtown Columbus to work at a lobbying firm almost every day. On top of my academic studies, I was able to study political campaigns and consulting first-hand.

Working here at TSGco has taken my knowledge to a whole new level and provided me with more experience than I could imagine. Every day, I’m thankful for the opportunity to work with the best in the nation here at TSGco.

Though it seems I’m always on call, in my free time, I enjoy listening to Motown, reading, writing, and playing my guitar or violin.  


Tommy Froehle

Executive Assistant to the President of the Company 

“The key is not the will to win… everybody has that. It is the will to prepare to win that is important.”

-Bobby Knight

Every day I come in to work I feel blessed to be a member of the Strategy Group Company.  Working with the best in the business to elect stewards for our country is humbling.  Knowing that the work we do here matters is what drives me day in and day out.

My entire career I’ve enjoyed working, connecting to, and coordinating with coworkers to identify and meet company goals.  The desire and expectation to win is constantly in the air at this company; it’s contagious, and motivates me every day to give my all.  As Executive Assistant to the President, I wear many hats.  Whether it’s prospecting potential candidates, research, or assisting in special projects, working to make the President’s job easier is always my goal.

In my free time, I love being around my family and doing anything outside with them.  My wife, Ashley, and I have a young son, and a daughter due to join our family soon, as well as a Dogo Argentino and two cats.

I am also an avid sports fan. I play in a few community basketball rec leagues and love supporting local, college, and professional teams.  I have great interest in studying game stats and players’ personalities, primarily in the NBA and NFL.


Lisa Montie

Office Manager

Faith, Family, and Friends… nothing is more important to me in life, and here at TSGco, all three are paramount.  Faith in our mission to elevate principled public servants to lead America, trust in the tightknit family of professionals that we’ve fostered here, and our shared belief that we can help our friends/clients make a difference in our country.

Nobody can work to their full potential without support.  As Office Manager, I provide that support whether it’s through maintaining our office, scheduling meetings and itineraries, or even something as simple as providing a friend to talk with. Keeping up with the day to day of all our employees and clients is challenging, but fulfilling.  Everyday, I’m thankful for the opportunity to work here. 

My early life was spent in Pennsylvania.  There, my family taught me to lead with a servant’s heart, to be involved in politics, and to cheer for the underdog.  Before I came to TSGco, I worked for multiple political advocacy groups, and as a senior administrator for American Electric Power.  Twenty-five years ago, God called me to move to Ohio and eventually led me to TSGco. 

I have a son, two daughters, and two granddaughters, along with another grandchild on the way; they are the joy of my life. My hobbies include volunteering, ministering to the community, and spending time with my family.  In my free time, I enjoy exploring the outdoors, catching a movie, Broadway show, or concert, and supporting local, state, & national sports teams.


Wesley Pletcher

IT Specialist

“Will this affect my e-mail?”

It’s a question I get all the time, working here at TSGco as the Information Technology manager. Whether it’s troubleshooting, or implementing new technology, I’m always striving to make sure our company is on the cutting edge, so we can do what we do best without distraction.

I grew up in Mount Vernon, and always loved working with technology.  I eventually moved to Columbus to attend DeVry University, and I’ve been here ever since.  My experience here at TSGco has been rewarding thus far, and I’m excited for what my future holds.

In my free time, I enjoy spending time with my family, geeking out over new tech, and critiquing popular TV shows.

… And to answer your question, this will not affect your e-mail.


Joy Clark


            My life has been a journey.  Growing up on a small Alabama farm, I never expected to end up where I am today.  Joining the United States Army jumpstarted my life.  During the six years I served, I met my future husband, and travelled across Europe while attending the University of Maryland. 

Twenty-fouryears ago, I moved to Ohio and eventually ended up here at TSGco.  Though I’m relatively new here, I’m thankful for this opportunity, and excited to see where my journey will take me.  As an accounting manager, I help manage the day to day finances of the company, ensuring we can continue providing quality content for our clients.  Before working here, I was an accounting manager at King Strategic Communications, and Victory Direct.  

When I’m not at work you can find me spending time with my husband on the golf course, or doing DIY projects around the house.  I also enjoy knitting, crochet, and gardening.