The Strategy Group Company

Full Service Political

Commercial Advertising Agency

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SPECIALISTS


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SPECIALISTS


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Rex Elsass

 Founder and CEO

Three votes.

I ran for State Representative in 1986, and I came up 3 votes short of victory. For as long as I could remember, my dream was to be an officeholder – eventually a Congressman. But God had a different plan, and it wasn’t about my dream of being elected but helping thousands of others realize theirs.

I earned my first real paycheck in politics as the Regional Director in Ohio for the Bush/Quayle campaign in 1988. Following the race, I served as Political Director and then Executive Director of the Ohio Republican Party where we designed the blueprint that flipped all of state government from Democrat to GOP in 4 years.

In 1994, I founded The Strategy Group Company in a one room office above my garage. With a phone, computer, and a borrowed fax machine, the company was off the ground.

One of our very first clients was Gulf War veteran, Van Hilleary – who became one of our first Congressional wins and our joyful contribution to the 1994 Republican Revolution. It was just the beginning. For over 20 years, I’ve worked shoulder-to-shoulder with our candidates, developing advertising strategies, guiding them through emergencies, and grinding out victories one vote at a time.

I added to our Strategy Group family talented experts in strategy, scriptwriting, production, editing, media placement, and direct marketing. I’ve cultivated, developed, and inspired our team, turning our company into the most successful political advertising firm in America. Together, we’ve helped elect multiple Governors, 5 U.S. Senators, and over 60 U.S. Representatives along with over a thousand statewide, legislative, and local officials in nearly every state in the union. And we’re just getting started.

Three votes.

They changed everything for me.

And it was more than I could have imagined.


Brian Berry

Chief Creative Officer

“Where there is no vision, the people perish…”

-Proverbs 29:18

I help our creative team develop campaign messages that touch the heart, move the mind, and win elections. I advise, mentor, and train our team so they advance our client’s vision.

I’m a storyteller. I believe in telling your story so people know who you are, what you want to do, and why it matters.

“Everybody has a plan – until they get punched in the mouth.”

-Mike Tyson

Life is full of unexpected punches. It’s how you respond and counter those punches that matter. I work to anticipate attacks, develop counter-punches, and get right back on offense.

I’ve been a press secretary, executive director of a state party, regional political director for the Republican National Committee, served as regional political director in two Presidential campaigns, and managed successful races for Governor and U.S. Senator. I put that experience to use in every race.

I served as Creative Director for our company and wrote scores of award-winning ads that helped our clients achieve their dream.

I’m also a founding board member of Citizens United, which won a landmark freedom of speech case in the United States Supreme Court. We spoiled Obama’s day… perhaps life. Nice.

I earned a B.A. in International Studies from American University and reside in weird and wonderful Austin, Texas.

I believe everyone has a right to live in liberty, and that’s why I’ve taught democracy-building programs overseas for activists from Azerbaijan, Egypt, Haiti, Iraq, Jordan, Morocco, Sudan, Syria, Ukraine, and the West Bank and Gaza for the International Republican Institute. Freedom is the solution.

What’s your vision? Let us punch it through.


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Scott Schweitzer

Chief Operating Officer

I started my career helping candidates tell their stories when I began at The Strategy Group Company in 2000. I’ve served in every stage of the advertising process and have experience at every level of politics. Today, I oversee the financial aspects and operations of our firm and serve many of our legacy clients for statewide office, Congress, legislative caucuses, ballot issues, and third party organizations.

Prior to joining The Strategy Group Company, I worked in Washington, D.C. on grassroots lobbying strategies and public policy issues. When I returned to Ohio, I served as the Executive Director of a successful issue advocacy organization, managed and worked on numerous races, and served at the Ohio State House of Representatives.

In 2011, I was named a “Rising Star” by Campaigns & Elections magazine.

I graduated from Xavier University in Cincinnati, with a degree in Political Science.

Besides politics, my interests include finance and technology policy, playing drums, architecture photography, and traveling with my wife and three daughters. I serve on the board of EdHeads (a nonprofit that provides activities to encourage students to pursue careers in the STEM fields) and serve as President of Fashion Week Columbus (promoting Central Ohio’s booming fashion industry).


Ben Yoho

President

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CREATIVE


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CREATIVE


Alex Tornero

Creative Director

I craft message strategies, lead the ad development process from script to screen, and ensure clear, effective, and creative advertisements for our clients.

I’ve written, directed, and produced thousands of television, web, and radio advertisements for candidates and organizations such as President Donald Trump, Ohio Governor John Kasich, former Indiana Governor Mike Pence, U.S. Senator Rand Paul, and Family Research Council.

As a 16 year political vet, I love working for the conservative cause, studying voters, and finding new ways to use the most powerful tool in the world – communication.  I am thankful to work and have fun with a great creative team to make words and ideas come to life.  By leading and collaborating with pre, field, and post production teams, our ads have gained national recognition from major news outlets and have received hundreds of awards.  In 2013, I was named a “Rising Star” in national politics by Campaigns & Elections magazine.

I graduated from Capital University in 2006, earning a B.A. in Sociology with a minor in Political Science (and somehow, I got a job).

Outside of work, I enjoy spending time with my wife and daughter, traveling, biking, photography, patrolling the outfield for my vintage base ball team, and being obsessive, inquisitive, and antagonistically argumentative.  I serve on the board of directors for Citizens for Community Values, Created Equal, and Ohio Right to Life PAC.  Lastly, I’m an annually broken-hearted Cleveland Indians fan on a quest to visit every Major League ballpark. 

I believe by working together, the best political ad is yet to come. 

I’m Alex Tornero, and I approve this message.


Mark Trbovich

Senior Vice President of Post Production

Editor

 

I manage our post-production staff, operations, and workflow and edit TV and web advertisements.

I graduated from The Ohio State University in 1991 and have over 24 years’ experience editing with numerous ad agencies, corporate clients, and political campaigns.  My credits include Ohio Governor John Kasich, U.S. Senator John Boozman, and U.S. Senator Rand Paul, as well as Toyota, Victoria's Secret, McDonalds, and The Ohio State University.  

My ability to produce great work and build lasting relationships with my clients has kept me at the top of my craft.  My political ads have made a winning difference for our clients and have been recognized for creative excellence by national ad organizations.

My wife Natalie and I enjoy traveling and spending time with our young active children at fields, diamonds, and courts across Central Ohio.


Scott Myers

Vice President of Production

Senior Director of Photography

I shoot people for a living.  Hopefully in the most beautiful way possible.

I also manage, direct, and organize production services for The Strategy Group Company.  We are visual storytellers, artists and craftsmen, and seek to create images that will have lasting impact for the clients we are blessed to serve, including President Donald Trump, U.S. Senators Rand Paul and John Boozman, Ohio Governor John Kasich, former Indiana Governor Mike Pence, and nearly 20% of the Republican majority in Congress.

Other creative credits of mine include a feature-length documentary about comic creator Jeff Smith called “The Cartoonist,” an award-winning short film entitled “After,” and “Aidan5” – a nationally recognized sci-fi web series.

I’m a summa cum laude graduate of Miami University and now live in Hilliard, Ohio with my wife, Steffanie, our kids, Jordan and Joshua, a talking dog, several droids, and a dragon with a beard.  You can also find me in the percussion section of the Grove City Community Winds, and on Instagram: rhythm_of_light.

Keep looking forward to the next great adventure, because in the world of 30-second storytelling, image is everything.

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Phil Weldele

Senior Producer

I am a worldly raconteur with bouts of exceptionalism.

My journey in life has taken me from the rust-belt hamlet of Youngstown, Ohio to the bright lights of Hollywood, California.

I have worked for legendary television producer, Al Burton.

I have worked for legendary actor and film producer, Ben Stiller.

And now I work alongside some of the greatest minds in political advertising.

In my spare time, I tinker with a vintage 1957 Porsche 356 replica.

My wife thinks I’m handsome, my kids think I’m crazy.  Both are right.


Sean Ivory

Motion Graphics Designer

I love to make stuff move. 

I do not like anything to be static. 

I really do not like static cling or Velcro. 

I especially enjoy my kayak moving down a river or up a creek. 

I like to run in the woods, on city streets, or even in a park but not on a treadmill. 

I enjoy seeing an aging poster peeling off a brick wall, leaves falling off trees, birds flying, dogs running, and clouds passing.

Speaking of clouds, I use a bunch of applications on the Adobe Creative Cloud – After Effects, Premiere, Photoshop, Illustrator, etc.  

I also use Autodesk Maya to create 3D animation.  Mayans did not use wheels or beasts of burden to transport goods over their vast road system, they did however use canoes.

One of my favorite movies is “The Big Lebowski,” and though it focuses on bowling, and I went to Bowling Green State University, I am not a good bowler.

Clients I have worked for in the past include numerous automotive companies and dealers, high-end retailers and numerous fashion brands we all are familiar with.  I have won Emmy awards for TV show animation and also set design. 

Abide…


Sean Amann

Audio Editor & Sound Designer

I add the whooses, swooshes, hits, zips, bings, bangs, music (positive and negative), and voices to nearly every ad The Strategy Group Company produces (even the award-winning ones).  

A 1995 graduate of Ohio University, I began working in the music industry, then moved on to commercial production, where I’ve honed my skills since 1998.  

I understand the business-side of things after going freelance in 2003, then helping to build the studio at The Strategy Group  where I launched Brick Audio in 2007, and continue working here today.  

With the talented crew I’m surrounded with at The Strategy Group Company, I’m fortunate to get to work on some of the best productions in the business.


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Pat Posani

Editor

I am an editor.

It still feels kind of strange to say.  When I graduated Xavier University in Cincinnati, Ohio in 2009, I knew I wanted to spend time crafting and refining videos for a living.  

As a student at a Jesuit school like Xavier, it made sense to minor in Theology and Italian just in case the whole artist life didn’t exactly pan out.  But since the Pope doesn’t need many ads cut, I joined the Strategy Group Company in 2011.

After joining The Strategy Group team, I’ve been fortunate to edit ads that have been viewed all over the country (and in some cases, internationally).  Ads I’ve edited have been featured on Fox News, The Daily Show, the Colbert Report, and many news outlets all over the country.

Outside of shaping the political landscape of America, I love puns, being a craft beer nut (pun fully intended), going to concerts, quoting Arrested Development, and rooting for my favorite teams at sporting events.

I am an editor. Yeah, I think I can get used to saying that.

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MEDIA PLACEMENT


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MEDIA PLACEMENT


Vice President of Media Placement

Brant Fink

Vice President of Media Placement

 

With over 20 years of media research, buying, and planning experience, I have worked on hundreds of campaigns including Congressional, Senatorial, Gubernatorial and Presidential campaigns.  This understanding has equipped me with the skills and insight essential to turn my expertise into a strategic advantage for our firm and our clients. 
 
I graduated from the Ohio State University and the Cleveland-Marshall College of Law.  When away from the heat of a campaign, I enjoy spending as much time as possible on two wheels, in the woods with my English Setter or simply relaxing with my wife.


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Hartwell Marable

Senior Analyst and Media Buyer

After my dreams of being an NHL hockey player faded out in beautiful Manitoba, I attended the Ohio State University to pursue Political Science. My first job in politics was with my local Congressman, Steve Stivers, and I never looked back. From there I began volunteering and working on various campaigns throughout Central Ohio.
 
Upon graduation, I joined a top Government Affairs firm in Central Ohio to work on public policy and grassroots organization. I began at The Strategy Group Company in 2015, where I serve as a media buyer and market analyst.  I make sure our messages are being viewed by the right audiences, and monitor our opponents' messages as well.
 
In my free time, I enjoy checking out local restaurants, golfing, and reading F. Scott Fitzgerald short stories.


Adam Shaw

Senior Media Buyer and Planner

I began my time in politics following my collegiate swimming career as a field associate with Americans for Prosperity while studying political science at the University of Kentucky. I went on to work with the Governor of Massachusetts’ legislative team as an intern followed by my time with Kentucky’s 6th Congressional District’s field office.
 
Upon graduating from University of Kentucky I joined The Strategy Group Company family. Here I plan and place media for corporate and political campaigns across the country, as well as analyze and track competitive data.
 
In college, I swam competitively on the national stage for a top 25 ranked program in the Kentucky Wildcats. When I am not in the office I can be found playing golf, cooking, or enjoying the outdoors.


Eric Krack

Media Buyer and Competitive Analyst

I run our competitive tracking efforts, which analyze and monitor spending of all our client’s opposition and allies. 
 
I track and analyze spending down to the dollar and capture opponents’ ads within minutes of when they are released, so our clients can quickly make the most informed decisions regarding their campaigns. Since there are billions of dollars spent in the political world every year, competitive tracking and ad capturing plays an essential role in the strategy of every campaign.
 
Before I was with The Strategy Group Company, I was a legislative aide in the Ohio Senate, and I’ve worked on a variety of different campaigns throughout the state of Ohio. My passion for politics and campaigning was what drew me to The Strategy Group Company. I’m extremely proud to be part of a team that works on races that could determine who will be your next Congressman, U.S. Senator, and the next President of the United States.
 
I graduated cum laude from the College of Arts & Sciences at Ohio University in 2014, with a B.A. in Political Science and a minor in Spanish.
 
Outside of work, I enjoy watching and attending OSU football games, reading, especially about Spain, dining at local restaurants around Columbus, and spending time with my family and friends.

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DIRECT MARKETING


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DIRECT MARKETING


Brian Osborne

Senior Vice President of Direct Marketing

I manage The Strategy Group’s crack direct marketing team and its clients.  As a veteran political operator I’ve managed, developed, and executed direct marketing programs for hundreds of political campaigns, issue advocacy organizations, governments, universities, and corporations across the United States and Canada.
 
Through the years, many of our projects have been awarded for creativity, and in 2011, I was selected to the Aristotle “Dream Team” for voter contact — an award that recognizes elite political talent in their field. 

I enjoy working at my motorized standing desk and hope to one day live in a world without email.  You can find me on Twitter retweeting funny memes and .gifs about politics, sports, and The Walking Dead at @briantosborne.


Cheyenne Haines

Senior Operations Specialist

I make phones ring – reaching tens of thousands of people through automated calls, voter ID polling, and tele-townhalls.  I help deliver unique messages directly to people’s homes across the United States, Canada, and beyond. 

I developed a love for the political process in high school, working on various local levy campaigns.  That love carried over into my time at Muskingum University, where I received Bachelor of Arts Degrees in Political Science and Journalism in 2010.  After spending some time in the radio advertising industry, I found my way to The Strategy Group Company in 2013. 

Aside from work, I enjoy spending time with my husband as we tackle surviving life with twin toddlers who amaze me more every day.  A prolonged stay with them in the Neonatal Intensive Care Unit (NICU) has permanently changed my life, giving me a new sense of faith I have never had before.  I am currently working on a project to help families during their NICU stay in the Columbus area and hope to someday expand the project to hospitals across the state.

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POLITICAL AFFAIRS


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POLITICAL AFFAIRS


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Andy Ballard

Director of Political Affairs

I do the “bird dogging," which basically means I investigate, research, and advise in regards to federal, state, and local political candidates for the company to recruit.   

My political career began by working on my great aunt’s campaign for Danville Township Clerk at the age of 11.  My pay was $10, free lunch, and a milkshake at the end of the day, kind of a bargain in today’s political world.  This would lead to numerous paid and volunteer positions on federal, state, and local campaigns down the road for me in Illinois, Florida, Oklahoma, and Ohio.

I hold a Bachelor’s Degree in Education from Ohio University.

I had the privilege of serving on the Ohio Young Republicans’ Executive Committee, the last 6 years as National Committeeman, as well as the Belmont County Republican Party Executive and Central Committee.  

In my spare time, I enjoy traveling, barbequing, and watching my favorite sports teams – the Chicago Cubs and the Chicago Bears (hence, not always enjoyable).

 


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Jessica Sanford

Administrative Assistant

As an Administrative Assistant at The Strategy Group Company, I do a little bit of everything. Whether it’s political affairs, client relations, or campaign strategy, I do what's needed when it's needed to ensure client satisfaction and to make sure our team can focus on one goal: winning.  

Prior to joining TSGCo, I attended Ohio Wesleyan University, where I graduated summa cum laude with a B.A. in Political Science and International Studies, minoring in Religion and French.  

In a world where young Republican women are few and far between, I proudly stand for the conservative values that I believe have made this country great. My passion for Republican politics took me to D.C. as an intern in the House and Senate, and as a Political Assistant at the NRSC. Being a competitive person, I'm driven by a desire to help candidates fight – and win – and I love every bit of it.

I am an avid HGTV fan, aspiring DIY'er, and in an alternate universe, an elite CIA operative. I spent a year living in France, I love to sing, and I spend too much time watching videos of dogs.

 

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SUPPORT


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SUPPORT


Scott Donnelly, CPA

Chief Financial Officer

 

I am an accountant here.


Ryan Rodgers

Vice President of the Strategy Group Company

I bring a business mentality and approach to the political industry.  I provide long and short term financial goals and deal with operational aspects of the company.  Working with other Strategy Group executives and managers, I organize and implement current and future business development plans for the firm.

I received my first business experience working with small companies in real estate and investment sectors.  In addition to working in management positions, I’ve served and led on various organizations and policy groups.  After developing a passion for business, I was introduced to politics and got my first start working for a Congressional and Presidential campaign.  At The Strategy Group Company, I make politics a business and have combined my two passions.

Aside from my work, I enjoy playing soccer, riding my Triumph Bonneville, and traveling.


Jorge Sosa

Eastgate Manager

 

Mary Beth McCallion

Office Manager

After a successful career running my own household, I decided to jump into the business world and run a household of different sorts, as office manager for The Strategy Group Company. 

With my previous experience running my own small business, plus the organizational skills of maintaining a home, raising 3 sons into successful adulthood, and the wisdom that comes with those experiences – I am able to put those skills to use in making sure the everyday, behind-the-scenes operations keep running as smoothly as possible.

As the office manager for a small office, I get to experience a wide variety of duties including client liaison, admin responsibilities, travel arrangements, supply management, office maintenance, security maintenance, and ensuring that everyone has what they need to function in their own positions.  

One of the greatest pleasures of this job is meeting people from all walks of life and learning how they got to where they are today!

The creative, hard-working, and knowledgeable staff we have at The Strategy Group Company inspires me every day, and I am grateful to have found a home at the best political advertising company in the country.


Dan Woerner

IT Manager

My job duties require me to make sure that technology is working for us and not against the team. 

Those duties require a wide range of skills and knowledge that I draw from my 15 years in the information technology industry.  I spent the majority of those years with an IT consulting company working with a wide range of clients from manufacturing to finance. 

When I’m not in the office keeping technology running in the most efficient manner possible, I enjoy spending time with family, OSU Football, and educating myself. 


Lezlie Eberly

Assistant to the Chief Financial Officer


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Angie Havlovitz

Staff Accountant