Headquartered in a 200-year-old inn and stagecoach stop, the history of service continues.
From strategy and messaging, to production and placement, our dedicated professionals know their craft like no one else. Our experience and expertise will give you the advantage to bring home the win.
I ran for State Representative in 1986, and I came up 3 votes short of victory. For as long as I could remember, my dream was to be an officeholder – eventually a Congressman. But God had a different plan, and it wasn’t about my dream of being elected but helping thousands of others realize theirs.
I earned my first real paycheck in politics as the Regional Director in Ohio for the Bush/Quayle campaign in 1988. Following the race, I served as Political Director and then Executive Director of the Ohio Republican Party where we designed the blueprint that flipped all of state government from Democrat to GOP in 4 years.
In 1994, I founded The Strategy Group Company in a one room office above my garage. With a phone, computer, and a borrowed fax machine, the company was off the ground.
One of our very first clients was Gulf War veteran, Van Hilleary – who became one of our first Congressional wins and our joyful contribution to the 1994 Republican Revolution. It was just the beginning. For over 25 years, I’ve worked shoulder-to-shoulder with our candidates, developing advertising strategies, guiding them through emergencies, and grinding out victories one vote at a time.
I added to our Strategy Group family talented experts in strategy, scriptwriting, production, media placement, voter contact, digital, polling, and print. I’ve cultivated, developed, and inspired our team, turning our company into the most successful political advertising firm in America. Together, we’ve helped elect 3 Governors, 11 U.S. Senators, and 85 U.S. Representatives along with over a thousand statewide, legislative, and local officials in nearly every state in the union. And we’re just getting started.
Over thirty years ago, they made the difference for me, so today, we can make a difference for our nation and for you.
“Diamonds are nothing more than chunks of coal that stuck to their jobs.”
I always wanted to be a coal miner.
Growing up in a small coal town in Eastern Ohio, I wanted nothing more than to follow in my father’s footsteps and work in the mines. But that changed when I saw how national policies were destroying jobs that were a lifeline in my hometown. Since then, it’s been my dream to fight tooth and nail to help everyday Americans. And politics has become my arena.
As President of The Strategy Group Company, I manage the firm’s daily operations, serving as the head of client relations, lead media producer, and director of political strategic planning. But my favorite part of the job is working with the world-class team here. Every day we continue to grow together, never becoming complacent with our success, and always fighting to ensure good men and women are shepherding our nation.
“As iron sharpens iron, so one person sharpens another.”
I have a B.A. in Political Science from Ohio Dominican University, and have served as Executive Director of the Ohio House Republican Organizational Committee, campaign manager for multiple Congressional campaigns, and Victory Director on a Presidential campaign.
When I’m not in the office, you can find me reading, studying history, working on my short game, or hitting the open road on my Harley.
Now then… are you ready to win?
I began my career in business by working with small companies in real estate and investment sectors. In addition to working in management positions, I’ve served on and led various policy groups and other organizations. After developing a passion for business, I was introduced to politics and got my first start working for a small Congressional campaign. Politics has changed since then. I’ve been at the forefront building and managing a model for online advertising that gets results. As president of The Strategy Group, I am blessed to be involved in politics a business – combining my passions.
At The Strategy Group I provide long and short-term financial goals and deal heavily with the digital operations of the company. I continue to lead our digital advertising enterprise as campaigns shift online. Among other responsibilities, I manage both paid and content strategies for local and statewide initiatives across the country. On any given day I’m helping clients tailor a messaging and delivery strategy that meets their goals. While working with other Strategy Group executives and managers, I organize and implement current and future business development plans for the firm. I bring a business mentality and approach to the political industry, and I love what I do.
Outside of my work for The Strategy Group I enjoy spending time with my wife and our beloved animals, as well as playing soccer and hitting the roads on my Harley.
I started my career helping candidates tell their stories when I began at The Strategy Group Company in 2000. I’ve served in every stage of the advertising process and have experience at every level of politics. Today, I oversee the financial aspects and operations of our firm and serve many of our legacy clients for statewide office, Congress, legislative caucuses, ballot issues, and third party organizations.
Prior to joining The Strategy Group Company, I worked in Washington, D.C. on grassroots lobbying strategies and public policy issues. When I returned to Ohio, I served as the Executive Director of a successful issue advocacy organization, managed and worked on numerous races, and served at the Ohio State House of Representatives.
In 2011, I was named a “Rising Star” by Campaigns & Elections magazine.
I graduated from Xavier University in Cincinnati, with a degree in Political Science.
Besides politics, my interests include finance and technology policy, playing drums, architecture photography, and traveling with my wife and three daughters. I serve on the board of EdHeads (a nonprofit that provides activities to encourage students to pursue careers in the STEM fields) and serve as President of Fashion Week Columbus (promoting Central Ohio’s booming fashion industry).
“Where there is no vision, the people perish…” -Proverbs 29:18
You need the right strategy and tactics to succeed in today’s competitive world. You also need a message that touches a responsive chord. I help our company and clients succeed by understanding and navigating the disruptive events and key trends that will shape our future. I work with our CEO to develop and implement the company vision, strategic initiatives, plans and goals.
I also promote the firms governance and media services in the global marketplace.
Technology is changing our world at light-speed. That’s why it’s important to have the right strategic plan and message to ride today’s amazing wave of change.
“Everybody has a plan – until they get punched in the mouth.” -Mike Tyson
Life is full of unexpected punches. It’s how you respond and counter those punches that matter. I work to anticipate attacks, develop counter-punches, and get right back on offense.
I’ve been a press secretary, executive director of a state party, regional political director for the Republican National Committee, served as regional political director in two Presidential campaigns, and managed successful races for Governor and U.S. Senator. I put that experience to use in every race.
I served as Creative Director and Chief Creative Officer for our company and wrote scores of award-winning ads and that helped our clients achieve their dream.
I’m also a founding board member of Citizens United, which won a landmark freedom of speech case in the United States Supreme Court. We spoiled Obama’s day… perhaps life. Nice.
I earned a B.A. in International Studies from American University and reside in weird and wonderful Austin, Texas.
I believe everyone has a right to live in liberty, and that’s why I’ve taught democracy-building programs overseas for activists from Armenia, Azerbaijan, Egypt, Haiti, Iraq, Jordan, Malaysia, Morocco, Sudan, Syria, Thailand, Ukraine, and the West Bank and Gaza for the International Republican Institute. Freedom is the solution.
What’s your vision? Let us punch it through.
I’ve knocked on thousands of doors and walked miles in parades. I ran my first campaign out of a barn, living above an old funeral home, before anyone carried a mobile phone.
I’ve slept under my desk, run midnight blitzes and made thousands of calls. I’ve managed underfunded campaigns against Democrats they said couldn’t be beaten – and won.
I’ve run State Republican Party operations and one of the largest Independent Expenditure units in the country at the National Republican Congressional Committee surrounded by some of the most talented people in America.
I’ve worked on every kind of campaign from President to school board. My team is made up of a gritty, creative bunch of conservative activists who make up for all of my weaknesses.
I do it all because this isn’t a job, it’s a mission. It’s hard and I love it.
Born in India. Made in Ohio.
When I was 5-years-old my father left his post in the Indian Navy and moved our family to America. He believed in America’s promise of freedom and opportunity, and that ‘you get what you have the courage to seek.’ My father’s dedication and sacrifice instilled a spirit of selflessness and duty that drove me to graduate from The Ohio State University, and join the US Attorney’s Office on counter-terrorism and criminal asset forfeiture cases following the events of September 11, 2001.
I’ve served as legal counsel for Ohio Governor John Kasich and the Ohio Department of Agriculture, and now serve as Senior Strategist for TSGco., providing public relations, political strategy, and corporate communication for our clients nationwide. With a depth of experience in both the public and private sectors, I’m ready to create unique solutions, challenge the status quo and help people hold their government accountable.
You can also find me on basketball, volleyball, and tennis courts in Dublin where I live with my husband, Michael, and our rowdy, hat-chomping Huskydoodle, RuX.
Ready to serve?
I craft message strategies, lead the creative development process from script to delivery, and ensure clear, effective, attention-grabbing advertisements for our clients.
I’ve written, directed, and produced thousands of television, web, and radio advertisements for candidates and organizations such as President Donald Trump, Ohio Governors John Kasich and Mike DeWine, former Indiana Governor Mike Pence, U.S. Senator Rand Paul, and Family Research Council.
As a 20-year political vet, I love working for the conservative cause, studying voters, and finding new ways to use the most powerful tool in the world – communication. I am thankful to work and have fun with a great creative team to make words and ideas come to life. By leading and collaborating with pre, field, post-production, and design teams, our ads have gained national recognition from major news outlets and have received hundreds of awards. In 2013, I was named a “Rising Star” in national politics by Campaigns & Elections magazine.
I graduated from Capital University in 2006, earning a B.A. in Sociology with a minor in Political Science (and somehow, I got a job) and was the 2016 Young Alumni Award winner.
Outside of work, I enjoy spending time with my wife and two kids, traveling, biking, photography, patrolling the outfield for my vintage base ball team, and being obsessive, inquisitive, and antagonistically argumentative. I serve on the board of directors for Citizens for Community Values, Created Equal, and Ohio Right to Life PAC. Lastly, I’m an annually broken-hearted Cleveland Indians fan on a quest to visit every Major League ballpark.
I believe by working together, the best political ad is yet to come.
I’m Alex Tornero, and I approve this message.
I write, direct, and produce compelling messages that capture attention and win elections. In my 14-year career, I’ve worked with campaigns and corporations big and small, from state caucuses to the NRCC. My ads have helped elect judicial candidates, Secretaries of State, and several members of Congress.
Prior to (re)joining the company, I operated my own political communication shop, managing communication campaigns end to end: from managing budgets and political strategy, to media placement and crisis communication.
I first cut my teeth in politics in the Ohio House of Representatives working for Speaker Bill Batchelder, gaining a deep understanding of the issues and policies that shape political campaigns and political messaging.
And a few years back, I even ran for office myself, serving two sentences terms on my local board of education. (A mistake I’ll never make again.)
Born and raised in Columbus, I help my wife run her South American-style bakery, “Solo Merengues.” Together we live in Berwick with our three children: Casto, Tori and Ellie.
#CapitalUniversity #Entrepreneur #Catholic #Podcasts #OhioStateBuckeyes #ClevelandIndians #ClevelandBrowns
I shoot people for a living. Hopefully in the most beautiful way possible.
I also manage, direct, and organize production services for The Strategy Group Company. We are visual storytellers, artists and craftsmen, and seek to create images that will have lasting impact for the clients we are blessed to serve, including President Donald Trump, U.S. Senators Rand Paul and John Boozman, Ohio Governors John Kasich and Mike DeWine, former Indiana Governor Mike Pence, and nearly 20% of the Republican majority in Congress.
Other creative credits of mine include a feature-length documentary about comic creator Jeff Smith called “The Cartoonist,” an award-winning short film entitled “After,” and “Aidan5” – a nationally recognized sci-fi web series.
I’m a summa cum laude graduate of Miami University and now live in Hilliard, Ohio with my wife, Steffanie, our kids, Jordan and Joshua, a smiling fox, several droids, and entirely too many books. You can also find me in the percussion section of the Grove City Community Winds, and on Instagram: rhythm_of_light.
Keep looking forward to the next great adventure, because in the world of 30-second storytelling, image is everything.
I manage our post-production staff, operations, and workflow and edit TV and web advertisements.
I graduated from The Ohio State University in 1991 and have over 24 years’ experience editing with numerous ad agencies, corporate clients, and political campaigns. My credits include Ohio Governors John Kasich and Mike DeWine, U.S. Senator John Boozman, and U.S. Senator Rand Paul, as well as Toyota, Victoria's Secret, McDonalds, and The Ohio State University.
My ability to produce great work and build lasting relationships with my clients has kept me at the top of my craft. My political ads have made a winning difference for our clients and have been recognized for creative excellence by national ad organizations.
My wife Natalie and I enjoy traveling and spending time with our young active children at fields, diamonds, and courts across Central Ohio.
Jelise leads our creative team. She has an unwavering commitment to create impactful experiences by giving visual clarity to strategic messaging.
She is responsible for overseeing the conceptualization and implementation of design solutions from concept to completion. Being a fine artist, Jelise knows the importance of storytelling. She ensures that our creative is not just something pretty to look at, but conveys the compelling stories of our clients.
Outside of the office she loves drawing, mentoring, advocating and spending time with family.
I love to make stuff move.
I do not like anything to be static.
I really do not like static cling or Velcro.
I especially enjoy my kayak moving down a river or up a creek.
I like to run in the woods, on city streets, or even in a park but not on a treadmill.
I enjoy seeing an aging poster peeling off a brick wall, leaves falling off trees, birds flying, dogs running, and clouds passing.
Speaking of clouds, I use a bunch of applications on the Adobe Creative Cloud – After Effects, Premiere, Photoshop, Illustrator, etc.
I also use Autodesk Maya to create 3D animation. Mayans did not use wheels or beasts of burden to transport goods over their vast road system, they did however use canoes.
One of my favorite movies is “The Big Lebowski,” and though it focuses on bowling, and I went to Bowling Green State University, I am not a good bowler.
Clients I have worked for in the past include numerous automotive companies and dealers, high-end retailers and numerous fashion brands we all are familiar with. I have won Emmy awards for TV show animation and also set design.
I add the whooses, swooshes, hits, zips, bings, bangs, music (positive and negative), and voices to nearly every ad The Strategy Group Company produces (even the award-winning ones).
A 1995 graduate of Ohio University, I began working in the music industry, then moved on to commercial production, where I’ve honed my skills since 1998.
I understand the business-side of things after going freelance in 2003, then helping to build the studio at The Strategy Group where I launched Brick Audio in 2007, and continue working here today.
With the talented crew I’m surrounded with at The Strategy Group Company, I’m fortunate to get to work on some of the best productions in the business.
I am an editor.
It still feels kind of strange to say. When I graduated Xavier University in Cincinnati, Ohio in 2009, I knew I wanted to spend time crafting and refining videos for a living.
As a student at a Jesuit school like Xavier, it made sense to minor in Theology and Italian just in case the whole artist life didn’t exactly pan out. But since the Pope doesn’t need many ads cut, I joined the Strategy Group Company in 2011.
After joining The Strategy Group team, I’ve been fortunate to edit ads that have been viewed all over the country (and in some cases, internationally). Ads I’ve edited have been featured on Fox News, The Daily Show, the Colbert Report, and many news outlets all over the country.
Outside of shaping the political landscape of America, I love puns, being a craft beer nut (pun fully intended), going to concerts, quoting Arrested Development, and rooting for my favorite teams at sporting events.
I am an editor. Yeah, I think I can get used to saying that.
I do what needs to be done.
Whether it’s building a custom set, driving the grip truck cross-country, or praying with a Presidential candidate on the Sea of Galilee, chances are you’ll find me filling a vital role on your next production. My talents range from carpentry and construction, to lighting, rigging, communication, management, and logistics. I’ve been blessed to serve candidates running for local city council to President of the United States, and every office in between.
You can find me motoring around on my Honda Silver Wing or Yamaha V-Star, reading the Word, and even though I know I don’t look old enough, playing with my grandkids.
I also co-own and operate a small batch American whiskey distillery in Ashville, OH, so let’s get together, pour a couple of fingers, and discuss bourbon sometime.
Now then, how can I help?
I’ve loved politics since I was old enough to form opinions. That’s why I’m thrilled to work at The Strategy Group Company, working alongside some of the most talented people in the country to help good conservatives win wherever the fight takes us.
I first joined TSGco in 2016 and was hooked from the start—and now that I’ve returned to cloudy Columbus, Ohio in 2019, I’m ready to put my shoulder to the wheel again to elect the leaders of tomorrow. Seeing our clients’ message resonate with the American people is a thrill that never dwindles.
When I’m not writing and producing ads for our clients, you can find me writing my own novels and short fiction, playing my guitar, and waiting in line for the nearest roller coaster.
As Executive Assistant to the CEO, I’m always ready to help out, and ensure Rex is able to work without distraction. I schedule meetings, help with the day to day operations of the company, and take care of the work behind the scenes.
I grew up just outside of Detroit, and that’s where my love for Motown was born. More importantly, it’s also where my interest in politics began. Witnessing the collapse of the automotive industry and the devastation that followed the Great Recession helped me understand how policies can help or hurt a community. This is what motivates me to make a difference every day.
When I moved to Ohio to pursue a Political Science degree from Denison Univerity, I almost immediately found myself working outside of the classroom. From my sophomore year through graduation day, I made the 45 minute commute to downtown Columbus to work at a lobbying firm almost every day. On top of my academic studies, I was able to study political campaigns and consulting first-hand.
Working here at TSGco has taken my knowledge to a whole new level and provided me with more experience than I could imagine. Every day, I’m thankful for the opportunity to work with the best in the nation here at TSGco.
Though it seems I’m always on call, in my free time, I enjoy listening to Motown, reading, writing, and playing my guitar or violin.
Chris is our Production Manager. He brings with him 25 years of experience working inside and along side print shops and mail houses large and small. With ten years in political mail he knows how to get your project handled with accuracy and efficiency.
When he is not managing deadlines Chris is a father, artist, podcaster, bodybuilder and spends his nights singing in a band.
With over 20 years of media research, buying, and planning experience, I have worked on hundreds of campaigns including Congressional, Senatorial, Gubernatorial and Presidential campaigns. This understanding has equipped me with the skills and insight essential to turn my expertise into a strategic advantage for our firm and our clients.
I graduated from the Ohio State University and the Cleveland-Marshall College of Law. When away from the heat of a campaign, I enjoy spending as much time as possible on two wheels, in the woods with my English Setter or simply relaxing with my wife.
I work on the media buying and competitive analysis side of our business. As billions of dollars are invested in political media placements each year, accurate tracking of our opponents’ spending and spot capturing play an essential part of a winning campaign. I update our team regarding any new media placements or changes in our opposition’s creative strategy.
The most rewarding part of my job is seeing our work in action. When I see our candidates’ ads on television after a long week of work, I am proud to have been a part of helping them reach millions of voters. During my first Election Cycle, I recall listening to the radio on my way to The Gooding House and hearing the first spot I placed – I was grinning ear to ear for the remainder of the drive.
I graduated from Ohio Wesleyan University with a B.A. in Finance and a minor in Comparative Literature. During my time in college, I served as President and Lead Portfolio Manager of our Investment Club.
In my free time, I enjoy racing sailboats and exploring the great outdoors on my cross country skis.
My job at The Strategy Group is tracking competitives; meaning, I track where our opponents are spending money and how they’re spending it, giving our clients up-to-the-minute information regarding opposing media placements. This gives our clients a clear view of the campaign landscape—a necessary strategic advantage. Today’s world moves fast: I help our clients stay on top of the horse instead of under it.
I attended the University of Illinois for B.A.s in Political Science and Legal Studies, as well as an M.A. in Political Science. I served as President of our College Republicans chapter in addition to being a Vice-Chairman on the Illinois College Republican Federation board. In my free time, I watch baseball, hockey, football, soccer… pretty much any sport I can find. 2020 was my first political cycle with The Strategy Group and I plan on many more in the future.
I manage The Strategy Group’s crack direct marketing team and its clients. As a veteran political operator I’ve managed, developed, and executed direct marketing programs for hundreds of political campaigns, issue advocacy organizations, governments, universities, and corporations across the United States and Canada.
Through the years, many of our projects have been awarded for creativity, and in 2011, I was selected to the Aristotle “Dream Team” for voter contact — an award that recognizes elite political talent in their field.
I enjoy working at my motorized standing desk and hope to one day live in a world without email. You can find me on Twitter retweeting funny memes and .gifs about politics, sports, and The Walking Dead at @briantosborne.
I’m Jessica, and I like surveys and polling data. I like figuring out what makes things tick, or why something is how it is. I’m also competitive, because I don’t like losing. With public polling data, we have the opportunity to learn the crucial variables that make up your electorate, your opponents, and your election. Polls provide us with key intelligence – an upper hand – and I like that.
When I’m not hacking Excel, I enjoy nerding out about cooking, gaming, and nearly any docu-series. My furbaby is my cat, Todd. My alma mater is Ohio Wesleyan University. My home away from home is somewhere in France. My family is my everything.
I make phones ring – reaching tens of thousands of people through automated calls, voter ID polling, and tele-townhalls. I help deliver unique messages directly to people’s homes across the United States, Canada, and beyond.
I developed a love for the political process in high school, working on various local levy campaigns. That love carried over into my time at Muskingum University, where I received Bachelor of Arts Degrees in Political Science and Journalism in 2010. After spending some time in the radio advertising industry, I found my way to The Strategy Group Company in 2013.
Aside from work, I enjoy spending time with my husband as we tackle surviving life with twin toddlers who amaze me more every day. A prolonged stay with them in the Neonatal Intensive Care Unit (NICU) has permanently changed my life, giving me a new sense of faith I have never had before. I am currently working on a project to help families during their NICU stay in the Columbus area and hope to someday expand the project to hospitals across the state.
I'm in the people business. I develop relationships and connect the dots to help clients understand the landscape they face, anticipate challenges, and build partnerships to solve them.
To help our clients, I draw on my experience and relationships working at nearly every level of U.S. politics. I've worked as Communications Director for the American Action Network (AAN) and Congressional Leadership Fund (CLF) - the largest outside spending group in the 2018 election cycle, a spokeswoman and policy staffer in Congress, a Political Director for Ralph Abraham's Louisiana gubernatorial campaign, and a staffer on the successful U.S. Senate campaigns of Senator Bill Cassidy and Senator Marco Rubio.
I graduated from the College of Charleston, earning a bachelor's degree in Political Science and Communication. I sailed competitively in college, and enjoy getting back to my hometown of Annapolis, MD to spend time on the water.
I am an accountant here.
I do the “bird dogging," which basically means I investigate, research, and advise in regards to federal, state, and local political candidates for the company to recruit.
My political career began by working on my great aunt’s campaign for Danville Township Clerk at the age of 11. My pay was $10, free lunch, and a milkshake at the end of the day, kind of a bargain in today’s political world. This would lead to numerous paid and volunteer positions on federal, state, and local campaigns down the road for me in Illinois, Florida, Oklahoma, and Ohio.
I hold a Bachelor’s Degree in Education from Ohio University.
I had the privilege of serving on the Ohio Young Republicans’ Executive Committee, the last 6 years as National Committeeman, as well as the Belmont County Republican Party Executive and Central Committee.
In my spare time, I enjoy traveling, barbequing, and watching my favorite sports teams – the Chicago Cubs and the Chicago Bears (hence, not always enjoyable).
“The key is not the will to win… everybody has that. It is the will to prepare to win that is important.”
Every day I come in to work I feel blessed to be a member of the Strategy Group Company. Working with the best in the business to elect stewards for our country is humbling. Knowing that the work we do here matters is what drives me day in and day out.
My entire career I’ve enjoyed working, connecting to, and coordinating with coworkers to identify and meet company goals. The desire and expectation to win is constantly in the air at this company; it’s contagious, and motivates me every day to give my all. As Executive Assistant to the President, I wear many hats. Whether it’s prospecting potential candidates, research, or assisting in special projects, working to make the President’s job easier is always my goal.
In my free time, I love being around my family and doing anything outside with them. My wife, Ashley, and I have a young son, and a daughter due to join our family soon, as well as a Dogo Argentino and two cats.
I am also an avid sports fan. I play in a few community basketball rec leagues and love supporting local, college, and professional teams. I have great interest in studying game stats and players’ personalities, primarily in the NBA and NFL.
My life has been a journey. Growing up on a small Alabama farm, I never expected to end up where I am today. Joining the United States Army jumpstarted my life. During the six years I served, I met my future husband, and travelled across Europe while attending the University of Maryland.
Twenty-fouryears ago, I moved to Ohio and eventually ended up here at TSGco. Though I’m relatively new here, I’m thankful for this opportunity, and excited to see where my journey will take me. As an accounting manager, I help manage the day to day finances of the company, ensuring we can continue providing quality content for our clients. Before working here, I was an accounting manager at King Strategic Communications, and Victory Direct.
When I’m not at work you can find me spending time with my husband on the golf course, or doing DIY projects around the house. I also enjoy knitting, crochet, and gardening.